Year: 2020 – 2021
The Wellness Enterprise
The Context
The Wellness Enterprise is an e-commerce website with 221 pages, including landing pages, posts, and product pages.
The Problem
The website was growing without a clear visual line and content strategy. As a result, each page had a different graphic style, and the content was created randomly. Additionally, the graphic assets and overall look and feel of the site were outdated compared to the brand’s competitors.
The Challenge
Re-thinking and revamping without any downtime, every page of the website, from content strategy, branding definition, and alignment, to SEO.
The Basics
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The Process: Before and After
The Learning
As Pablo Picasso once said, “A work of art is never finished, merely abandoned”. Often, when I “finished” a design, I would jump right to the other one. One of the benefits of continuity in a project is having a long learning curve.
I have had the privilege of working on The Wellness Enterprise’s website for two years, allowing me to deepen my knowledge of the brand and the content. Just when I am starting to think my work of art is complete, I find new knowledge in making mistakes, in new technologies, in receiving feedback from the customers and coworkers. Beyond expanding my knowledge in SEO, WordPress, Elementor, and leadership skills, one of the things I valued most of this experience was embracing the power and beauty of being a lifelong student.
