- Conceptual Design -
Exploring the Creativity
I love to create concepts. It is a creative challenge because it has no limits, so I try to push my boundaries. For this case, I wanted to build a Graphic System like never before. The first thing I did was uplift the flowers in the logo to create a pattern. I chose to make a pattern because it's a rich resource that enhances any design. It's not only decorative, but also helps to structure the brand as a whole. The second thing was selecting colors that illuminate the design and frame this brand in a tropical setting.