Keep drawing, don't settle
This was the longest branding process I've been a part of. I was the creative director and co-designer of this beautiful brand for Huella Digital, a video production agency. After six long months, we thought we had the concept, the logo, the stationary, everything. After a pause, we realized we could do better. Much, much better. Therefore, we scrapped everything and started all over again. This project taught me that there's always a voice inside that knows when you've reached the "wow" moment and when you should keep swimming. Always listen to your heart.