Holland Franklin

Year: 2020

The Context

Holland began her website as a blog in 2013, which evolved into an e-commerce site over the years. However, her products were scattered into several pages instead of a single shop page. Additionally, she started her blog several years ago, when responsiveness was not an important aspect of the design and navigation.

The Challenge

Renovating, reorganizing, and redesigning Holland Franklin’s website while articulating her brand and structuring the e-commerce store, ensuring site responsiveness.

Holland Franklin by Mafe Perdomo

The Basics

Ab

Cormorant

Quicksand

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#DCE6E9

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Holland Franklin Design by Mafe Perdomo
Holland Franklin Design by Mafe Perdomo
Holland Franklin Design by Mafe Perdomo

The Process: Before and After

Holland Franklin Before and After Home Page
Holland Franklin Before and After Home Page
Holland Franklin Before and After Home Page
Holland Franklin Website by Mafe Perdomo

The Learning

I love website redesign, it’s an expression of one of my favorite features we have as humans: evolution. Beyond following any design trend, it’s a calling that comes from within to improve, a second chance to do it better.

 

However, to rebuild, you must destroy first. This was the case with Holland’s website. I had to tear her website upside down to revamp it. I have learned so much by building websites, and her project gave me the opportunity of learning from destroying it first. Holland’s website transformation exposed me to challenges that varied from changing the server to reorganizing the content improving the UX experience.

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