Know the materials
Airavata Swimwear is a high couture swimsuit brand, originating in Colombia. Their groundbreaking pieces are popular all over the world. This label needed to reflect exclusivity, high fashion and luxury, yet remaining simple, allowing each design to be the main focus.
The idea was to create an experience by generating contrast in textures, not only visually, but also sensory. The first piece of this label is very soft, printed on parchment paper. The second piece is rougher, printed on thick cardboard, so when waves were printed, they left a mark, creating texture. When designing, it´s very important to know the materials because they can enrich your work in unimaginable ways.