Don't print garbage
This postcard was designed for an entrepreneur fair called Buró that takes place in Bogotá. There are hundreds of other stands people can visit. The product had to stand out. I hate to print things that are going to end up in the garbage bin. To prevent this, the content of the postcard has to matter and have an effect. In this case, if the consumer presented this postcard at the Airavata Stand, they'd get a discount. It is also important to note that people are more attracted and likely to look
at the content when the material is thick. Capturing material + useful content = less garbage.