Being literally in my clients' shoes
This was a very special project since this is the brand book for my company. The process took three months and has been one of the most rewarding and challenging brands I’ve ever worked on. Usually, a client needs a logo and a brand, but they already had a name. Here I was able to go through the process from ground zero and it was very fun. I was the client and the designer, but I had to play these roles separately. This exercise needed a higher dose of patience and love. The most amazing part of this journey is that I was able to see things from a completely different perspective putting myself to the test.